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Integrated Marketing

Take a holistic approach to your marketing.

Drive incremental revenue when you integrate our collection of solutions into a cohesive digital marketing program. With strategic services, our proprietary consumer journey insights platform and a single services team, we manage and optimize your spend across all digital channels. The data and insights we gather from each of our solutions maximizes your total digital investment across devices with complete transparency.

 

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Insights drive performance.

The complexity of the consumer experience is matched only by the complexity it creates for marketers. Visibility into the experiences that drive performance — online, offline, in-store and across screens — allows you to maximize the value of your digital marketing investments. Cadence, our marketing insights platform, is available to all clients and empowers marketers to turn every consumer touch point into an opportunity to drive optimal performance.

Infograph showing an audience increase of 67.9%

Integrated Marketing

  • Affiliate
    Global premium affiliate network ranked #1 six years in a row.
  • Display
    Acquisition and premium retargeting strategies to find new customers and maximize marketing ROI.
  • Search
    Search and product listing ads optimized by industry experts.
  • Affiliate
    Global premium affiliate network ranked #1 six years in a row.
  • Display
    Acquisition and premium retargeting strategies to find new customers and maximize marketing ROI.
  • Search
    Search and product listing ads optimized by industry experts.
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Rakuten Marketing & Cariloha
68% of revenue influenced

To drive engagement and retention with their increasing site traffic, niche retailer Cariloha leveraged display retargeting strategies across traditional and Facebook inventory to drive sales of its bamboo fabric products.

  • 50% increase in revenue from returning site visitors
  • 68% of total revenue influenced by retargeting

 

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”

Aaron Hobson, VP of Marketing, Cariloha 

 

Woman wearing a sweater and a backpack looking down at a phone held in her hand with headphones in her ears.

Rakuten Marketing & PacSun
57% increased conversion rate

Rakuten Marketing Search received an honorable mention at the 2017 Kenshoo Infinity Awards for the success it has driven for PacSun, increasing revenue and scaling the efficiency of the PacSun shopping program.

  • 78% increase in ROI
  • 16% decrease in cost-per-click (CPC)
  • 57% increase in conversion rate

 

“Working with the Rakuten Marketing Search team has enabled us to collaborate with industry experts and Kenshoo to test the latest developments and product features. This has been a key partner in our e-commerce program and we look forward to continued success in 2017.”

Eugene Lai, Director of Digital Marketing, PacSun

 

Male Tennis player in an all white Lacoste outfit holding a tennis racket preparing to hit the ball.

Rakuten Marketing & Lacoste
70% higher ROI

Iconic clothing brand Lacoste leveraged unique consumer data from Slice Intelligence to find and acquire high-value customers. By creating targeted seed audiences, Lacoste reached new consumers with similar purchase behavior from competitor brands and major retailers. Compared to other prospecting tactics, the Slice data improved performance:

  • 12% higher AOV
  • 70% higher ROI

 

“Working with Rakuten Marketing has been very rewarding for our brand. They go above and beyond to provide opportunities to gain market insights, new customer data and strategy optimizations that aid us in ensuring our omnichannel marketing efforts are effective. With each learning we see growth in our campaigns.”

Diana DeVito, Digital Marketing Specialist, Lacoste

 

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Rakuten Marketing & AHAVA
58% increase in orders

AHAVA, Dead Sea Minerals beauty expert, implemented an affiliate program to cost-effectively acquire new customers, increasing overall revenue growth for their US website. Through tiered commissions, private offers, deep-linking and visibility via our custom newsletters, we delivered proven results for AHAVA:

  • Triple-digit revenue growth each successive year
  • 58% increase in orders YoY

 

“As we grow as a brand and add more global ecommerce distribution, Rakuten Affiliate Network will be a vital part of that growth.”

Grace Ortelere, Digital Marketing Manager, AHAVA

 

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Rakuten Marketing & PacSun
73% Average New to File

Looking to cut through the noise of other apparel ads, PacSun needed new audiences to boost website traffic and sales to be a contender. These couldn’t be just any new audiences; they needed to be audiences that would become loyal customers.

To discover these audiences, PacSun tested a prospecting campaign using comprehensive first-, second- and third-party data with exclusive Rakuten ecosystem data settling in as their second-party source.

  • 73% Average New to File
  • 321% Higher ROAS
  • 260% Higher Conversion Rate
  • 72% Lower CPA

 

“Rakuten Marketing technology and data has helped us reach new acquisition strategies that have grown our percentage of new customers every month.”

Eugene Lai, Director of Digital Marketing, PacSun

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Rakuten Marketing & Wells Fargo

Financial services provider, Wells Fargo, launched their affiliate marketing program with the goal of expanding credit card acquisition beyond current customers of the bank. Rakuten Marketing designed an affiliate prospecting program that focused on building strong relationships with publishers and educating them on the products offered. This approach was aligned with creating compelling consumer-facing offers that would appeal to a publisher’s audience.

By identifying high visibility placement opportunities, leveraging multi-channel marketing, and through tactical CPAs, the Wells Fargo Affiliate program saw:

  • 369% YoY growth between July & September 2017 against the same period in 2016


Rakuten Marketing has provided strategic recommendations that have helped us to optimize campaigns and test new acquisition strategies with publishers.  Their expertise in the vertical and their strong partner relationships have led to a highly successful program.

Jessica Joyner, AVP, Digital Acquisition Strategy at Wells Fargo

 

Macys
ECCO
Virgin Holidays
Guess
Walmart
June Jacobs
Papa Johns
Peter Thomas Roth
Cariloha
Sephora
Lily Pulitzer
The Color Run
Ray-Ban
Spartan
RC Willey
Hunter
New Balance
Jansport
XO Group
Wahoo
Lacoste
Best Buy
Dennis Kirk
PacSun
Safe Step Tub
DialogTech
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