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Paid search reaches consumers across the funnel.

Whether they are discovering new products or ready to make a purchase, engage consumers with data-driven ads and a paid search strategy that influences across devices and platforms.

Our consultative approach leverages proprietary audience and product data, advanced bidding algorithms and valuable insights from an expert team dedicated to your success. We optimize our strategy to ensure your performance goals are met and to maximize incremental revenue from your search marketing strategy.

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Paid Search

Work with a team of industry experts to develop a paid search program that reaches new audiences and leverages customized audience segmentation to re-engage those who’ve interacted with your brand across screens and platforms.

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Product Listing Ads

Engage consumers as they shop across platforms – Google Shopping, Bing, Pinterest and others – with product listing ads. Product feed optimization ensures your ads surface PLAs personalized based on consumers’ interests and affinities.

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The Rakuten Marketing Search Difference

  • A graphic design of a piece of paper with a data graph on it
    Unique Data
    Proprietary audience and product data, along with custom audience segmentation optimize your search strategy.
  • an icon of three points and lines connecting them to form a triangle
    Partnership
    As a Google Premier Partner and Bing Preferred Partner, we have exclusive access to training, marketing and technology support.
  • A trophy icon with a star in the center
    Service
    Best-in-class account management with strategic recommendations to grow your business.
  • An icon of a desktop with graph data and an up arrow
    Performance
    Proven results through unique consumer data, proprietary algorithms, cross-device targeting and premium placements.
  • An icon of a judge's mallet
    Bidding
    Advanced bidding algorithms and unique data create cost savings and optimize your bidding strategy for optimal performance.
  • An icon of a middle circle connecting with outer circles
    Search Insights
    Visibility into consumer journey data provides insight into how search performs in concert with other marketing channels.
Rakuten Marketing is
a Google Premier Partner & a Bing Preferred Partner
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Our paid search audit reveals opportunities for increased revenue.

Let our team of search experts conduct a search audit, which includes analysis of your current paid search and PLA strategies. The audit will identify lost market share and associated revenue, opportunities to improve efficiency and return, missed cross-channel optimization between PLAs and paid search and poor account structure that can result in increased costs.

 

*$40,000 monthly minimum applies.

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Rakuten Marketing & AHAVA
58% increase in orders

AHAVA, Dead Sea Minerals beauty expert, implemented an affiliate program to cost-effectively acquire new customers, increasing overall revenue growth for their US website. Through tiered commissions, private offers, deep-linking and visibility via our custom newsletters, we delivered proven results for AHAVA:

  • Triple-digit revenue growth each successive year
  • 58% increase in orders YoY

 

“As we grow as a brand and add more global ecommerce distribution, Rakuten Affiliate Network will be a vital part of that growth.”

Grace Ortelere, Digital Marketing Manager, AHAVA

 

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Rakuten Marketing & PacSun
57% increased conversion rate

Rakuten Marketing Search received an honorable mention at the 2017 Kenshoo Infinity Awards for the success it has driven for PacSun, increasing revenue and scaling the efficiency of the PacSun shopping program.

  • 78% increase in ROI
  • 16% decrease in cost-per-click (CPC)
  • 57% increase in conversion rate

 

“Working with the Rakuten Marketing Search team has enabled us to collaborate with industry experts and Kenshoo to test the latest developments and product features. This has been a key partner in our e-commerce program and we look forward to continued success in 2017.”

Eugene Lai, Director of Digital Marketing, PacSun

 

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Rakuten Marketing & Cariloha
68% of revenue influenced

To drive engagement and retention with their increasing site traffic, niche retailer Cariloha leveraged display retargeting strategies across traditional and Facebook inventory to drive sales of its bamboo fabric products.

  • 50% increase in revenue from returning site visitors
  • 68% of total revenue influenced by retargeting

 

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”

Aaron Hobson, VP of Marketing, Cariloha 

 

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Rakuten Marketing & Lacoste
70% higher ROI

Iconic clothing brand Lacoste leveraged unique consumer data from Slice Intelligence to find and acquire high-value customers. By creating targeted seed audiences, Lacoste reached new consumers with similar purchase behavior from competitor brands and major retailers. Compared to other prospecting tactics, the Slice data improved performance:

  • 12% higher AOV
  • 70% higher ROI

 

“Working with Rakuten Marketing has been very rewarding for our brand. They go above and beyond to provide opportunities to gain market insights, new customer data and strategy optimizations that aid us in ensuring our omnichannel marketing efforts are effective. With each learning we see growth in our campaigns.”

Diana DeVito, Digital Marketing Specialist, Lacoste

 

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Rakuten Marketing & PacSun
73% Average New to File

Looking to cut through the noise of other apparel ads, PacSun needed new audiences to boost website traffic and sales to be a contender. These couldn’t be just any new audiences; they needed to be audiences that would become loyal customers.

To discover these audiences, PacSun tested a prospecting campaign using comprehensive first-, second- and third-party data with exclusive Rakuten ecosystem data settling in as their second-party source.

  • 73% Average New to File
  • 321% Higher ROAS
  • 260% Higher Conversion Rate
  • 72% Lower CPA

 

“Rakuten Marketing technology and data has helped us reach new acquisition strategies that have grown our percentage of new customers every month.”

Eugene Lai, Director of Digital Marketing, PacSun

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Rakuten Marketing & Wells Fargo

Financial services provider, Wells Fargo, launched their affiliate marketing program with the goal of expanding credit card acquisition beyond current customers of the bank. Rakuten Marketing designed an affiliate prospecting program that focused on building strong relationships with publishers and educating them on the products offered. This approach was aligned with creating compelling consumer-facing offers that would appeal to a publisher’s audience.

By identifying high visibility placement opportunities, leveraging multi-channel marketing, and through tactical CPAs, the Wells Fargo Affiliate program saw:

  • 369% YoY growth between July & September 2017 against the same period in 2016


Rakuten Marketing has provided strategic recommendations that have helped us to optimize campaigns and test new acquisition strategies with publishers.  Their expertise in the vertical and their strong partner relationships have led to a highly successful program.

Jessica Joyner, AVP, Digital Acquisition Strategy at Wells Fargo

 

Trusted by Global Brands
Macys
ECCO
Virgin Holidays
Guess
Walmart
June Jacobs
Papa Johns
Peter Thomas Roth
Cariloha
Sephora
Lily Pulitzer
The Color Run
Ray-Ban
Spartan
RC Willey
Hunter
New Balance
Jansport
XO Group
Wahoo
Best Buy
Dennis Kirk
PacSun
Safe Step Tub
DialogTech
Ready to Get Started?
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